Kyrie Irving is a Genius

Boston Celtics Media Day
Credit: Maddie Meyer/Getty Images North America

I mean you already knew that, but let me elaborate.

Coming off of a 1-4 road trip, the Boston Celtics are struggling to find the success many expected them to have coming into the season. Adding two All-Stars to a group that was one game away from the NBA Finals, many thought it would be smooth sailing, but it has been anything but.

I think Boston just needs some time, but that hasn’t stopped Kyrie Irving from playing the media right into his hands.

You know what Kyrie Irving is doing right now? He’s taking a page right out of the Donald Draper playbook.

The Celtics are clearly struggling, and a lot of that has to do with not hitting open shots. Other than Kyrie (and that took a haircut), the Celtics remaining starters are not shooting from three very well. The team is starting games slow, and putting themselves in a tough position.

But right now the talk is about the Celtics adding a 14- or 15-year vet.

Kyrie knows teammates such as Al Horford, Jaylen Brown, and Gordon Hayward are struggling, but with that quote, he is deflecting focus off of them, creating a narrative where what is needed for this team is veteran guidance. I’m not saying it’s not AN issue, but it’s not THE issue. Nevertheless, this allows the team to focus on their lackluster play internally, and lets the media talk up a reality that will not come to fruition anytime soon due to not having any spots on the roster (unless the Jabari Bird situation is resolved).

I see what you’re doing Kyrie, and I love it.


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